BTS, a K-Pop band, is currently the hottest ticket in music. The seven-piece band from Korea, consisting of RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook, is quickly becoming a household name around the world thanks to their amazing choreography and distinct sound.
With the release of
BTS' first anthology album, 'Proof,' on the horizon, GRAMMY.com examines what has made the Korean pop group such a global force. In a time of despair and division, a South Korean boy band rewrote the rules of pop and created a fandom larger than Beatlemania.
BTS Background Information
BTS Debut : Year 2013
Also Known As : Bangtan Boys, Bangtan Sonyeondan, Beyond the Scene, Bulletproof Boy Scout
Origin : Seoul, Korea
Genres : K-Pop, pop, hip hop, R7B, EDM
Members : Jin. Suga, J-Hope, RM, Jimin, V, Jungkook
Best dancer : J-Hope
Golden Vocalist : Jungkook
Main Rapper : Suga
Popular Songs : Fake Love, Dynamite, RUN, Permission to Dance, Yet to Come
10 Reasons Why BTS is Popular & Everybody Loves Them
1. The Boys Are Perfect Role Models
BTS has evolved from a swaggering hip-hop group to a very versatile artist with a deep, underlying message in every song. For example, their songs teach you not only to love yourself and face your fears but also to acknowledge negative emotions. Aside from music, the group has been involved in social awareness campaigns such as the Love Myself campaign with UNICEF. They serve as role models and inspirations to people of all ages.
2. Relating the past, present, and future
BTS (Jimin, Jin, Suga, J-Hope, V, RM, Jungkook) are arguably the world's biggest boy idol group. They've appeared on the cover of Time magazine three times. BTS members serve as Special Presidential Envoys for Future Generations and Culture at the United Nations.
3. Their Love For Army
There are numerous examples of BTS expressing their admiration for the Army. It's incredible to see such a popular group still communicate with and care about their fans. BTS's love for the Army is obvious, and it's one of their best qualities.
4. Dynamite Music
Their songs are chart-topping dynamites, with a repertoire that includes mainstream K-pop music with its own unique recipe for multiple-hit wonders. The key ingredients are a catchy hook and a signature dance move, all wrapped up in a cool video. With this formula, they create a one-of-a-kind package that can be enjoyed by people of all tastes, allowing BTS to win many hearts.
The savvy use of social media by BTS management is a case study for modern-day marketers. They start with the group's 47 million Twitter followers and work their way up to fans who declare themselves "ARMY" members. This massive, diverse fandom is held together by a "behind-the-scenes" movement capable of uniting a global audience and connecting them through their love of K-pop music, while also encouraging them to embrace cultural diversity. Even a busy man like US President Joe Biden can't ignore the message of inclusiveness and diversity that pervades all K-pop fans.
6. BTS Is a Family
BTS has a special bond both on and off-screen. You can see that in how supportive and how comfortable they are around each other. While other artists prefer to keep their relationships on a professional/business level, the Bangtan boys see themselves as a family. However, this family is made up of more than seven members And ARMIES are a part of it.
8. Positive Communication
BTS' influence is such that they naturally push the message out for people to have the will and motivation to change their lives for good. Their songs convey a simple but powerful message: self-support, self-love, and self-care. Despite being successful mega-stars, members candidly acknowledge deeper emotional issues.
9. Their dedication and commitment are unwavering
The talent and skills they display today are not a gift from God. The Bangtan boys have been working hard since the beginning, and what you see today is the result of their efforts. They continue to pour their hearts into providing something new and exciting with each return. Yes, they don't just sit back and listen to music; they're also involved in the creation process.
10. BTS Is a Powerhouse of Talent
BTS are multi-talented men. They sing, rap, and dance. Aside from that, their music videos show that the boys can also act! Jin is an acting major, and V has made the transition to K-drama with his role in Hwarang. Not to mention hidden talents such as painting, photography, and sports!
What Motivates BTS's Music?
BTS creates art as well as music. Though their infectious melodies and punchy beats are easy to enjoy, there is a deeper layer that can be explored. Much of their music is inspired by literature and psychology.
Wings, their studio album released in 2016, was inspired by Hermann Hesse's Demian, with references to the theme visible in the video for "Blood, Sweat, and Tears." "Persona," from their EP Map of the Soul: Persona, was inspired by "Jung's Map of the Soul," the music video for "Spring Day" referenced Ursula K. Le Guin's "The Ones Who Walk Away from Omelas" with a sign that read "Omelas," and "Butterfly" reflects on Takashi Murakami's "Kafka on the Shore" through RM's direct lines.
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