Search Engine Optimizations - SEO - Tips and Practice

Search Engine Optimization (SEO)

SEO Tips and Practice: Simplified 

Search Engine Optimization is aa technique through which you can optimize your webpage to improve it's readability, page load time and improve its visibility in search engine result. 

Meta Description Tags

Meta description tag looks like:

Meta description tag

These tags are used to specify the page attributes like keyword, author of the document, page description and other meta information.

• <meta name = "keyword"  content=" your keywords for webpage"> tag: This meta tag defines the keyword to be crawled(searched in the webpage) by the search engine. The keyword content length should be between 110 -130 characters.                                                     
•  <meta name = "description"   content=" your webpage description"> tag: The tag is used to provide short description of webpage. It's a best practice to use 250 characters.                         
•  <meta name = "author"  content = " Name of the author of page">  tag: This tag is used to define the author of the page.                                                                                                           
• <meta Http-Equiv = "Refresh" content = "Time interval to refresh"> tag: The tag is used to refresh the webpage within specified period of time as given in content of tag.                           
• <meta name = "viewport"  content = " display setting"> tag: Tah is use for setting viewport to make your website look good in all devices.

Heading Tag : <h>......</h>

• To increase the visibility of your website in search result it is good to use <h1> and <h2> tag in the landing page.
• Try to use only one <h1>..</h1>  tag per page.
• <h2>....</h2> tag per 200 - 250  words.
• For minor heading or subheading use<h3>....</h3> tag.

Title of Page

Title of the page should not exceed 65 characters. Short titles are crawled easily by the search engine crawler and are easy to parse i.e. read and match to the searched query. The 65 characters in the title are not hard or fast rule that should be followed but is considered as a good practice to define page title.

 

Keywords

A Keyword is a word that is used by the user to find relevant information on the web regarding a particular topic. Keyword density (ratio of keyword used in the entire content to the total number of word used in the content) should be 2.5 - 3. Over or Excessive use of keyword is called keyword stuffing, which is penalised by google Hummingbird algorithm and page ranking is decreased.

 Hazards of Google Algorithms in SEO practices: Penalty imposed by Google Algorithms for an improper and unethical SEO practice  

1. Duplicate content: Duplicate content is the content which is copied from other website and used in your own. Plagiarism is also penalised by Panda Algorithm.                                             
2. Thin Content: When a blog or website provides short or inadequate information on topics. The information given is of low quality(not useful); proper explanation regarding the topic is not provided and the context is half cooked and fact less.                                                                     
3. Backlink: Backlink is those link which points to your webpage externally form a different website. Backlink should be created on the platform that shares information on similar topics like your website or webpage or blog. For example, you own a gourmet(cooking related) website and wish to create a backlink, it should be created on a platform that shares information related to cooking, recipes of how to prepare a dish. Linking to a fashion or technology webpage will not do any good and is considered as malpractice.                                 
4. Link Spamming: When a link is posted over and over again in the same platform, it becomes the spammy link. Google penalises this and reduces the page ranking, which results in reduced traffic on your website.                                                                                                                       
5. Over optimized anchor text: Anchor text is used to pass a link in the comment section of a website or blog. It happens when same anchor text is posted to various site reverting back to one singe common webpage. Google,s Penguin Algorithm negatively rank the website on this situation.                                                                                                                                           
6. Keyword Stuffing:  When a webpage is overflown by the use of keyword i.e the use of keyword exceeds the keyword density; then the situation is called keyword stuffing. For example, one use keyword "digital marketing" and covey information on it but to rank higher the term "digital marketing" is used 12 times in a paragraph of 350 words; this scenario comes keyword stuffing case and website rank is negatively impacted.                                                          
7. Poor User Experience: Poor design of the user interface result user to go back to the search page without going through the entire webpage, it increases the bounce rate and affects the page ranking negatively.                                                                                                                   
8. Link Spam: Posting an irrelevant link, out of context link, garbage link(ads, link shortener website) to the various website, discussion forums in order to increase the web traffic.

How to improve page rank?

• Optimize the webpage source code by using relevant <meta> tags and compressing HTML file of the webpage.
• Use better quality and image.
•  Compressing the larger size image to an extent up to which the quality is maintained.
• Making the website mobile friendly.
• Making the website responsive and interactive for users.
• Internal linking of webpage i.e. a link which points to another page on the same website.
• Creating a proper site map. 
• The font size should not be too large or too shabby. Font size between 12 -16 is good to do with. 
• Adding <alt> text to your image file to identify the nature and attribute of the image used on-page.
• Adding captions to the image used in the web page.