Search Engine Optimization(SEO)

Search Engine Optimization is the umbrella term for affecting the visibility of the website, blog or a web page in the web search engine result often some time referred to as natural, organic, or earned/paid results.

SEO refers to the improvement of unpaid search results also known as "natural" or "organic" results and excludes the paid placement of web sites, web pages or blog in the search result. SEO may target different kinds of keyword search, which include image search, video search, academic search, news search, and industry-specific search engines that serve the purpose of a particular industry like the real estate industry has created their own search engines like realtor.com that provide house listing and companion sites.

What is SEO?

It is the technique by which a brand, firm or an individual(blogger) increases the quality and quantity of web traffic to reach the masses. It helps the brand, firm or blogger to create an online identity to conduct business and related activities online by gaining top position in the first ten search result of a search engine organic result.

Optimizing a website involve editing the content, adding new content, modifying HTML code, and related coding to both increases its relevance to specific keywords and to remove hurdle or barriers to the indexing activities of search engines. Promoting a website to increase the number of backlinks, or inbound links is another SEO technique.

SEO Techniques 

On - Page Optimization

• Meta Description (Keyword,Title,Content)
• Heading tag implementation
• User-friendly URLs
• Authorized Contents
• The trend on Google algorithms
• Inbound and Outbound links                             
• Image Optimization
• Mobile-friendly Websites
• Page optimization

 Off - Page Optimization

• Content Writing training
• Training on influence reach
• Guest Posting
• Social Bookmarking
• Directory Submission
• Link Building
• Blog Commenting
• Article and Blog Submission
• Image and Video Submission 

 Importance Of Search Engine Optimization(SEO)

• The quality or proper optimization means better page ranking in a search result and better user experience.
• SEO leads to increased traffic due to the improved visibility in a search result. 
• Increased credibility of your brand due to increased user visit.
• Improved page load time.
• Reduced bounce rates.
• Organic search accounts for 65% of the search result and traffic.

As an integral part of Internet marketing strategy, SEO takes into account how search engines work, the search algorithms which dictate search engine behavior, what people are searching for, the actual search terms or keywords typed into search engines, and which search engines are preferred by the targeted audience over various search engine available to the audience. SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). These visitors who visit our website can then be converted into customers.

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