What is Digital Marketing? Step By Step Beginners Guide

With the rapid increase in the accessibility of the internet today, the possibilities of marketing for business is ever-expanding and digital marketing had made marketing effective and efficient. Digital marketing is an umbrella term used for the marketing activities that are conducted over the digital platform or media i.e the internet. Digital marketing makes use of digital media i.e mobile device, internet, social platform, blogs, websites etc. to market product or services. It encompasses all the marketing efforts to promote a brand or product using digital technologies. Digital marketing is defined by the employment of numerous digital marketing strategies and channels to connect with customers where they spend much of their time online.

Digital marketing targets a specific group(segment) of the customer base. In order to engage customers, digital marketing makes a shift from a linear marketing approach of one-way communication to two-way communication, exchange of dialogue through feedback, review and benefit-sharing between business and consumer. Digital marketing is on the rise and includes search result ads, email ads and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer. There are a number of ways a firm can use digital marketing to profit their marketing efforts.

 

Digital marketing includes search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, e-commerce marketing, social media marketing, social media optimization, e-mail marketing, display advertising, pay per click (PPC). Digital marketing channels are the internet-based systems that can promote, create the demand, accelerate the marketing effort, and transmit product value from the business, producer or manufacturer to the end-users(consumers) by a digital network.