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Digital Marketing Strategy

A digital marketing strategy is the plan of action or roadmap to accomplish the goals and objective laid down by the business organization or a firm through the digital media or platform. Digital Marketing is an umbrella term used for describing the marketing activities and tactics conducted online. Digital marketing is the marketing of products and services using a digital platform, mainly over the internet. Simply put, it is the promotion and branding of a product over the digital platform i.e the internet and mobile devices. Digital marketing is a necessary marketing element in today’s world due to increasing day by day standard of digitization in the business field. With both competitors and potential customers constantly online, it is the only way to stay ahead.
 When you’re a small business owner or a fresh startup the online world can seem daunting or intimidating. Having a digital marketing strategy is crucial. Without a proper online marketing strategy, your business doesn’t have a road map or a blueprint for achieving its goals and objectives. There are so many internet marketing strategies, that sometimes it becomes very difficult to choose which one to follow or give priority. Here is a list of few simple digital marketing strategies that any business owner or startup can implement to help their business prosper. But before implementing the marketing strategy one should be clear about the goals and objective to be achieved as part of the business activity.

 Digital Marketing Strategy

digital marketing strategy


        1. Website

A website serves as a portfolio for business and acts as a market place to facilitate the exchange of products and services. Before buying anything user browse the internet for information regarding a particular product he/she wishes to buy or use. Your website can serve as a portal to provide relevant information to the consumer regarding the product or service and its uses and benefits. Having a website opens the online marketing world for the business and helps to establish the brand value of the product offered by the business. The website should be well developed and user-friendly to attract a potential buyer and convert into a consumer.

      2.  SEO (Search Engine Optimization) 

SEO  affecting the visibility of the website, blog or a web page in the web search engine result. It serves as a tool to improve the rank of your website on the first page of the user-preferred search engine list of organic search results. It is the process of optimizing the website like the content, image, meta tags, videos and the HTML scripts to improve the visibility of the website in search engine result. The search engine crawls the website and looks for the user entered query, these queries are termed as keywords which direct the result of user search. Managing and optimizing the “keyword” is an important aspect of SEO, as the visibility is highly dependent upon the keyword. It’s a part of SEO to perform keyword research in order to generate traffic for the website and target audience.

3. Content Marketing 

Content marketing is a process of effective storytelling, where a marketer crafts a story in order to engage a potential buyer and convert him/her into a customer. Content plays an important part in lead conversion and attracting the consumers; it acts as a source of information to the consumer. As per the present scenario, the consumer wishes to be well informed about the product or services he/she is going to use. As a part of the digital marketing strategy, content marketing aims at creating and distributing relevant, valuable, concise and relevant content to attract consumer and drive profitable action from the consumer. A rich content quells consumer need for information by feeding desired and relevant information to the consumer. Business owners tie-up with various bloggers or employee content writer to deliver quality content about their products and services. Use the content to show authenticity and authority. 

      4.  Creating an efficient channel

Having an efficient marketing channel in place to map out customer journey from a complete stranger to potential buyer or lead and their conversion. It helps to maintain a long-lasting relationship with the customer. By mapping the phases of customer conversion you can understand the behaviour and habits of the customer. This will help you in framing effective digital marketing strategy by creating awareness about your firm’s product and services, creating relevant content to arise the interest of the customer towards your product, highlighting the advantages and features of your product and explaining how it will benefit the customer creates the desire in a customer to buy the product  and finally customer action to buy the product

           5. Pay Per Click Advertising (PPC)

      Pay Per Click Advertising is an effective digital marketing strategy. It is a paid form of advertising that depends upon an auction-based system.  With PPC, you have bid on keywords that are relevant to your business and you want your ads to show up for that specific user search; your ad triggers when a user’s search includes your keyword. These ads then appear at the top of user search results, above organic list of search result. If a user clicks on your advertisement, you then pay for that click. In other words, you only have to pay for the results, not the advertisement space – you will be charged for only for user clicks.

   6.  Focus on Social Media Marketing and Mobile Marketing

Another digital marketing strategy is social media marketing. According to the Global Digital Report 2019, the number of internet users worldwide in 2019 is 4.388 billion and the number of social media users worldwide in 2019 is 3.484 billion and the number of mobile phone users is 5.112 billion.  Thus it is important for your business to use social media platform like Facebook, Instagram, LinkedIn, Snapchat, Reddit etc. to attract the consumer. The main aim of Social media marketing is to build awareness among user regarding your brand and increase conversions. A social media marketing campaign can run one or several social media platforms, depending on your target audience and their platform preferences.
You should make your website mobile-friendly, as a large number of people interacting the web are mobile users. Huge traffic comes from mobile users and optimizing the website for mobile user help you in growing your business. You can use various in-app ads to deliver information regarding your product by showing them an advertisement relevant to their interests.

Digital marketing is amongst the best ways to reach out to new customers and achieve your business goals. Whether you’re looking to increase sales, revenue, awareness, position your product, loyalty or relationship marketing digital marketing is the solution. The success of your digital marketing strategies, however, lies in the planning, coordinating and executing your strategy.

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